About Surveys

Joy. Peace. Unadulterated Happiness, these are words that researchers often use to describe their mood when they are about to launch a project. Months of hard work and planning has come to a few simple days, and yet often one runs into bumps and problems. This happened to me the other week, when the night before the survey was to be launched, I remember I hadn't randomized any of the scenarios, participants were supposed to see. Stricken with panic, I quickly logged on to our online survey software, and luckily, found that the program could randomize it for me. No messing with latin squares or other annoying, vexing randomizing procedures. With a couple clicks of the mouse I was able to save myself from professional calamity.

The best part about my online software was I didn't even know which participants got which scenario until the results poured in. It made for a wonderful double blind experiment.  I'm now convinced that online survey software is the best way to randomize variables in a survey.

This entry was posted by markt on Wednesday, May 7th, 2008 at 2:46 pm and is filed under Miscellaneous.