About Surveys

One of the largest challenges in running a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is collecting the data. Often companies would like every leader in the company to complete the analysis so new goals and strategies can be developed. Unfortunately, most time email isn't the best option for these as anonymity is compromised. Also paper and pencil versions cause a great time lag due to the input of data.

A much more simpler option for a SWOT analysis is to use an online survey tool. Online survey tools will provide two critical improvements from formats of the past. First, they will provide anonymity to the respondent. Many employees are apprehensive about critiquing the company's policies and processes. With an online survey, anonymity can be guaranteed, thus resulting in a larger disclosure of information from the employee.

The second problem that online surveys resolve is the tedious process of data collection and analysis. Unlike, traditional methods of survey distribution survey software automatically collects the data and provides a simple analysis. The amount of analysis depends greatly on the software, but the majority of programs will also let you export your results into either SPSS, Excel, or some other type of statistical analysis tool.

This entry was posted by markt on Wednesday, June 4th, 2008 at 10:09 am and is filed under Miscellaneous.